What Does Long Tail Mean In SEO?

When you first start out doing search engine optimization you should pick a few factors and focus on them. In the beginning this is enough. But as you develop your skills you’ll learn that a lot goes into getting a site to the top of Google. After all, it’s a well known fact that Google’s algorithm takes over two hundred factors into account when deciding a site’s position on it’s search results page. One tool that has a lot of potential if properly used is the long tail keyword.

The term “long tail” comes from a chart depicting searches and their competitive value. Simple keywords are more competitive. Think of keywords like “car,” which covers such a wide range that it’s one of the most popular keywords available. As more words get added to the keyword they become less competitive because less people do those sorts of searches. As “car” becomes “used car” and “used red car” and finally “used red car review sites 2013” competitiveness drops out forming a shape described as a tail. Near the front is the thick tail, filled with the most competitive searches while the long tail represents the more complicated keywords that aren’t searched as much.

SEO has become an incredibly competitive field. It’s harder than ever to stand out when it comes to the most competitive keywords out there. One solution to this problem is the long tail strategy. Most long-tail keywords aren’t highly sought after and so it’s easier to get to the front page using them. If the thick tail terms are all used up it’s time to turn to the long tail for alternatives.

The key to this strategy is volume. These keywords are less competitive for a reason, because they are less profitable. You might need to reach number one for dozens or even a hundred long tail keywords to make the kind of money you would with a thick tail keyword. The best way to start is going through your analytics and finding out what people are searching for when they get to your site. You’ll probably find some long tails that you can start optimizing for. From there it’s just a matter of digging as deep as you can into your other keywords so that you find as many relevant long tails as possible.

Another factor to note is the sort of keywords that are in fact “long tail.” A lot of these keywords are conversational. Many people talk to search engines like they would another person. They ask questions in full sentences. This produces relatively unique keywords that don’t get much traffic but are still viable. This is especially true now that more people are using vocal commands to perform searches. As such long term keywords may be the key to directing Siri users to your website.

The SEO professionals world moves fast. This means that hot topics can be forgotten quickly as the crowd moves quickly on. There’s this assumption that the newest techniques are the best. The truth is that the best strategies combine both the old and new. By now many have forgotten about the importance of long tail keywords. This is a shame, but it does create an opportunity for all those who rediscover this tool for themselves and take full advantage of the untapped potential just waiting to be unleashed.

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Tips On Using Social Media Wisely For Young Entrepreneurs

If you are a young person who is fascinated by the internet and social media, you are probably constantly told how social media is not leading you anywhere good. Social media is simply viewed as a distraction and an easy path towards self destructions in relevance to youth. However, in the present world, social media is one of the most influential things there is. It has helped save businesses, win political campaigns, discover talent and create awareness about serious global issues. Therefore, it is up to you to decide how social media is going to influence your life. Here is how to ensure that the said influence is a positive one.

Use it to brand yourself
The image you build up on social media is one that is going to be seen by people all over the world. You can change how people look at you and think of you, if you use this branding opportunity to wisely. If you are someone who is hoping to be an entrepreneur one day, you can use social media to get noticed. It could be by implementing something as simple as a blog where you share your vision or a Facebook page through which you offer freelance services to clients. If you are a designer or a writer you could use social media to create an online portfolio which may lead to your talents being recognized by someone who can help you realize your dreams.

Use it to meet people
You may have a dream of working at one of the renowned SEO company Thailand or to introduce a technology that revolutionizes the country. In order to be able to create and launch your dream, you will need to the ideas and support of likeminded individuals. Social media is the perfect platform to find and engage with such individuals.

Use it as a testing platform
Internet marketing Thailand as well as from around the world use social media as a platform to test almost every single product or service that they hope to market.  The interesting part is that you don’t need to be a professional entity to utilize this opportunity that social media offers. If you have an idea for a new product or service, merely writing about it on social media will help you get an understanding of how effective it is going to be. People from all over the world will give you their feedback on your idea, without even having to ask for it.  As young people with the passion to become entrepreneurs, embracing social media the right way is something that can strengthen your journey towards achieving your dream.

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